Adobe Audible Ford and Others Team Up With OpenAI to Show Ads in ChatGPT

OpenAI began testing ads in ChatGPT on Monday, with a number of companies announced that they are working with the San Francisco-based artificial intelligence (AI) giant for pilot run. A few of the frontrunners are Adobe, Audible and Ford, Target (Alcohia), DentSu or others. In separate announcement postings, the brands said they will use this ad opportunity to meet new customers in places where they already frequent. However, OpenAI is now displaying ads targeted at users on the free level and subscribers of ChatGPT Go in the US to use targeted ads for their own customers.

Brands Announce Partnership With OpenAI for ChatGPT Ads

ChatGPT’s Ads are shown at the bottom of a response, visually separated from the answer itself. The ads, which are not random and based on keywords in the conversation a user has with the chatbot, are also known as these ads. Furthermore, targeted ads are also based on chat history and past interactions with the target advertiser. In the US, logged-in adult users are shown only these as they show them to s (currently).

The report by The Verge also compiled several advertisers, including the first ads to appear in ChatGPT advertisements. Adobe is most prominent among them; it will also be a commercial Acrobat Studio and Adobe Firefly ads, which run ads for Ads. A company spokesman said it is “working closely with OpenAI to see how these commercials can be thoughtfully integrated into the context of their marketing.”

Audible also stated in a LinkedIn post that it was participating in the pilot programme, but did not specify whether the ads would focus on its subscription plans or audiobooks as well as other advertisements. The pilot will help us understand how advertising can make a difference in conversational AI environments while keeping the trust users place in these platforms,’ the post added.

Target, a large US-based retail brand, will also be running keyword ads to ChatGPT users. The company said ‘If someone asks, “What are some countertop cooking appliances that make everyday meals more convenient” they may see an advertisement for an air fryer.

A home furnishing retailer Williams-Sonoma is also participating in the pilot run of the ads. The brand said it will explore how advertising in ChatGPT can help “surface relevant, high quality products while preserving the trust and transparency user experience both companies value.” – ’.

The meal kit company HelloFresh said it wants to target customers during ‘high-intent moments’ when they are actively looking for a solution to their problem. These ads feature Ford, Mazda, Mrs. Myers, Dentsu and a few more.

Meanwhile, The Information reports that OpenAI is charging advertisers $60 (about Rs. Ads are placed at 5,400) per 1,000 views for placing ads, a triple the amount Meta charges its platforms charge.