Adobe Nvidia Join Hands to Build the Next Generation of Firefly Models

A strategic partnership was announced Monday at the GPU Technology Conference (GTC) between Adobe and Nvidia, which is a large part of an agreement that has been signed with both companies. This partnership is about artificial intelligence (AI) and focuses on artificial Intelligence (Ai). This encompasses agentic creativity and marketing workflows, the development of the next generation Firefly models as well as the integration of Nvidia’s platforms into Adobe products. The deal is one of the largest Nvidia announcements at the event, including the introduction of NemoClaw stack for OpenCla agents, DLSS 5 graphics upscaler and the launch of Vera Rubin platforms for agentic workloads.

Adobe and Nvidia Announce Strategic Partnership

In a newsroom post, the GPU maker announced that it was working with Adobe in partnership and detailed key pillars were being developed for the video. Another focus area is developing the next generation of Firefly models. A new generation of Firefly models was released in October 2025, with the company’s latest line-up of fireflies including the FireFly Image Model 5. It is the next generation of the foundation model to rely on Nvidia’s AI infrastructure.

It emphasized that the future models will be focused on creativity and control, as well as marketing pipelines. Adobe will use Nvidia’s computing technology to support the development, integrating with its Cuda-X, NeMo libraries, Cosmos open models and the Agent Toolkit software.

Over two decades, Nvidia and Adobe have partnered to push the boundaries of design and creativity. But we are bringing that partnership to a new level today “We’re combining our research and engineering teams in order to accelerate Adobe’s beloved applications with Nvidia CUDA, together building state-of-the-art world foundation models that reinvent creativity and transform customer experiences,” said Jensen Huang, founder and CEO of NVidia.

The two companies will also work on new agentic creative and marketing workflows for content, campaign and production speed; Adobe will explore Nvidia’s Agent Toolkit software and Nemotron ropn models to power these experiences.

A cloud-native, brand identity-preserving 3D digital twin solution aimed at marketing will also be launched by Adobe as well as an online version for the same. It will build virtual re-incarnations of physical products designed to create experiences for businesses. In addition, it will integrate Nvidia’s Omniverse libraries into a system that is integrated with its own . Both companies will also collaborate on NemoClaw, Nvidia’s security and privacy layer for OpenCla agents.