Amazon Prime Video Now Shows Twice As Much Ads As Before: Report

Lights, Camera, Advertisements? It is almost time for an ad break on Prime Video India. Alzheimer’s, do not miss the news! This month, limited ads will be introduced, disrupting binge-watching. If you want to keep it ad-free, just pay a few extra Indian rupees. But there are whispers going around that ad-haters have been subjected to ad bombardment in between shows, with the intensity of the bombardment allegedly increasing. Industry insiders argue that as an effect of that intense bombardment, CPM (cost per mille) will drop and, consequently, will be less to advertisers for buying those thousands of eyeballs. So-worth the price, ad-free? In your hands-the remote.

Amazon Prime Video Increases Ad Load

Consider yourself forewarned, dear Prime Video lovers. That uninterrupted blissful streaming experience is now ancient history. AdWeek has reported that Amazon has put the pedal to the metal on advertisements, nearly doubling them since the early 2024 launch of their ad-supported tier. The promise was for about two to three-and-a-half minutes of ads per hour. Forget it. Some places might throw four to six minutes at you. The reasoning: more ads convert to cheaper CPMs and expanded advertising inventory, a siren call for advertisers willing to lure your eyes. So, better prepare for an extra dose of commercial breaks during your binge.

One ought to proceed with caution: Showering viewers with ads may end up with the entire entertainment set-up as nothing but an irritating interruption. The report says that advertisers are walking down a tightrope, quite aware that overload in ad experience would just force an exit. If there was a mass exodus, it would sound the alarm within Amazon, for sure.

Reports suggest that Amazon weathered those initial storms over the ad-supported tier by having a lighter ad load. Now, subtly adjusting the commercial volume in order to stay competitive and further monetize its giant audience.

While Amazon keeps turning the marketing dial up for Prime Video, keep in mind that you get fewer ad minutes than you would doing your usual TV shows, where the bombardment is with 13-16 minutes of ads per hour. Relatively speaking, Amazon is cool in the streaming war. Consider Hulu, Tubi, and Paramount+ filled to the brim with advertising gladiators. Netflix is nearly ad-free. Prime Video is strutting right in that middle.

While quietly informing investors of its plans, Amazon has remained tight-lipped about increasing the number of ads peppered over the platform. The company refused to comment on the issue directly, while a spokesperson spoke vaguely about a focus on “improving the ad experience,” which made the observers question whether more ads were being considered, or the ads were just going to bebetter. The question remains: Is Amazon prioritizing user experience, or quietly maximizing ad revenue?

Are you tired of interruptions during your movie nights? Because Amazon Prime Video is making all the changes. On June 17th, advertisements will start running unless you fork out extra money. Now, with your Rs. 299 monthly subscription, or Rs. 599 for quarterly, or Rs. 2,499 for yearly Prime subscription, ads come included! Want to continue the ad-free experience? Another Rs. 129 for each month or Rs. 699 for every year has to be shelled out by you. Decisions, decisions… More popcorn, please!

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