Apple Reveals When the App Store Will Start Showing More Ads in Search Results

Apple last year said it would start displaying ads in the App Store search results starting in 2026, adding more advertisements to its list. The iPhone maker has now confirmed that this will initially be available in March, in some countries where the change is expected to take place under a “March” switch. Apple Ads is launching further ads across search queries, with more advertising coming out in the form of additional ads. But the new move is likely to offer advertisers more options for boosting apps traffic by searching results. At present, at the top of search pages, App Store displays sponsored app listings on a list of apps.

Apple’s Plans to Expand Ads in App Store Search Results

Apple has told developers that it will add more ads to App Store search results, starting March 3, 2026, as per user reports on social media sites. In the UK, users will first see these new ads and then Japan. In all other markets, it is confirmed that App Store users will be able to use by the end of March in each and every market.

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iPhone and iPad devices with iOS 26 will be able to see more ads on App Store search results. iPadOS 26 and 2 or later. or 2 after paraphrasingr. Apple added that “there may be multiple ad positions for each search query, including the current top position”, adding ‘For example, there are several if any of these searches can result in more than one securing an ed job.

It’s not surprising, as Apple already announced last month that it would display more ads in search results on the App Store. The new ads now appear directly in search results along with existing ad formats as well as other advertising formats.

For example, this means that sponsored app listings will be more visible when searching for apps. The ads will appear at the top of search results or further down the page, Apple said at this time. A adr is running if an advertiser has sparked promoting’search results campaign’ and their ed will automatically appear in any position available, but they can’t choose or bid for one of these ads.

In an agreement with Apple, “the format of the advertisements will remain unchanged.” Ads will still use a default or custom product page, as well as an optional deep link. The firm will be billing on the current pricing structure based on cost per tap or cost Per install.