Apple Teases Major Hardware Announcements Starting March 2; iPhone 17e and Low-Cost MacBook May Debut

But Apple CEO Tim Cook has slammed a “big week ahead” announcement, saying there are several product announcements starting March 2. Though it has not confirmed the products will be released officially by the Cupertino-based tech giant, the timing matches with earlier reports citing a series of announcements across its portfolio. Among the most widely anticipated introductions are the iPhone 17e, an affordable MacBook and new models of Apple’s latest MacBook Pro powered by the new Apple silicon.

Apple Launches Beginning Monday

Tim Cook said that in his post, there’s “big week ahead,” implying Apple will start making early next week announcements. It follows earlier reports that the tech giant’s “special Apple experience” will be spread over three days, beginning March 2, through April 4 and runs parallel to this which is consistent with previous reports.

It is said the experience will be held on the final day in London, New York and Shanghai – which could give attendees an opportunity to get hands-on with the new launches.

Rather than traditional stage events, Apple has increasingly adopted staggered product unveilings (especially for incremental hardware refreshements) via press releases and online updates. Yet, it has yet to confirm such plans for s.

Despite the hype surrounding announcements, one of the most anticipated products is iPhone 17e. The rumoured Apple handset could have the same overall design as its predecessor, while possible upgrades may include C1X modem for faster networking and MagSafe charging support.

The next product could be Apple’s cheap MacBook, which is a low-budget alternative to the . It is reportedly placed in the sub-$1,000 (roughly Rs. The MacBook is the cheapest price band in the market, with 90,700) being the lowest price range of any laptop. According to reports, Apple is reportedly equipping the machine with the A18 Pro chipset — which powers the iPhone 16 Pro models to keep prices low. Furthermore, it is said to have a slightly smaller display (just under 13 inches) than Air and the Pro versions of its predecessors.

The tech giant is said to be launching new MacBook Pro models, powered by M5 Pro and M4 Max chipsets, according to reports. There are also speculations that there is a new M5 Max or Ultra-powered Mac Studio, and it’s possible that the Apple Studio Display will be updated.