Apples App Store Policy Changes Said to Get EU Approval Soon

Apple’s brush with EU antitrust regulators might be coming to a close. Sources suggest the tech giant’s revised App Store policies in the European Union are poised for approval, potentially saving them from crippling daily fines 5% of their global daily revenue. This follows a EUR 500 million penalty in April for non-compliance with the EU’s Digital Markets Act. Is Apple finally ready to play by the EU’s rules, or is this just a temporary truce in a larger battle for control of the app ecosystem?

Apple Could Avoid Daily Fines With EU Approval of Proposed App Store Changes

Apple’s App Store might dodge a bullet soon. Whispers from Brussels suggest the European Commission is leaning towards greenlighting Apple’s tweaked App Store rules in the next few weeks, says Reuters. While nothing’s set in stone, and the EU watchdog remains tight-lipped, keeping all options on the table, it seems Apple might just escape a major regulatory showdown.

Apple Shakes Up App Store: Fees Slashed for Small Developers!

Cupertino dropped a bombshell last month, rewriting its App Store rules in response to the Digital Markets Act (DMA). The headline? Tiny developers will only cough up a measly 13% for App Store transactions. But bigger players, while still paying less than before, will see a 20% cut. Is this a level playing field, or just clever maneuvering by the tech giant? The app world is buzzing.

Apple’s revised policy dramatically reshapes app transaction fees. Outside the App Store, processing fees now peak at 15%, potentially plummeting to a mere 5%. This shift, spurred by the Digital Markets Act (DMA), compels Apple to permit EU developers to integrate external payment links within their apps. A freedom conspicuously absent for developers in India and elsewhere.

The EU’s antitrust watchdog has given the company a 60-day ultimatum: dismantle the App Store’s walls. Developers must be free to tell users about sweeter deals beyond Apple’s walled garden, and guide them towards alternative payment pathways, or face the consequences under the Digital Markets Act.

Apple’s dancing on the edge of a financial abyss. To dodge colossal daily fines potentially a staggering EUR 50 million or 5% of their global daily earnings they’re banking on revised App Store policies winning over EU antitrust regulators. Having already coughed up EUR 500 million in April, Apple’s hoping these changes are enough to appease the EU and avoid a repeat performance. The stakes? Nothing less than averting a future where each day could cost them a fortune.

Thanks for reading Apples App Store Policy Changes Said to Get EU Approval Soon