First Look: Nothing’s First India Flagship Store Opens in Bengaluru

Speaking on Saturday, Nothing opened its first flagship store in India for s. It opened its store in Bengaluru, Karnataka, where CEO Carl Pei and co-founder and India President Akis Evangelidis inaugurated the store. The launch marks “a milestone in India expansion strategy” and reflects its focus on building closer relationships with its growing community in the country, said the company. A new location in New York City and Tokyo is next – as the Bengaluru store expands What’s growing global footprint, ahead of its planned locations.

Nothing Store Bengaluru

The Bengaluru’s 5,032 square feet Nothing store is a space that connects Everything, and CMF products together with official Items (including clothing) items. 660/1, 100 Feet Road, 1st Stage, Indiranagar in Bengaluru and will operate daily from 1100am to 900pm IST.

Akis Evangelidis, co-founder and India President at Nothing, said ‘We are one of the fastest growing smartphone brands in India to open our first flagship store is a milestone for nothing.

According to the brand, it is “an immersive center for a product discovery and community engagement (and story) store” rather than ‘traditional point-of-sale retail outlet”. Customers can explore the entire line of Nothing and CMF products, smartphones, audio, smartwatches or more.

also has special equipment for fitting screen protectors on purchased handsets. In addition to this, shoppers can use experiences such as vending machines, claw games and conveyor-belt product displays at the store.

According to its design, it is inspired by retro-futuristic 1970s assembly lines and workshops. They leave material (including concrete, aluminium, steel and glass) open to the naked materials that are consistent with Nothing’s transparency-led design philosophy.

It is not said that the space is open to both structure and brand ethos (form and function are deliberately visible throughout the layout) because nothing says it is an open space.

Besides retail, the Bengaluru store also offers experiential and service-led services. The studio is a dedicated studio where creators can shoot unboxing and hands-on video footage. meanwhile, a community hangout zone is designed for events and informal interactions with free drinks and snacks for visitors.

Evangelidis added ‘The flagship store is designed to provide a unique and immersive experience for customers, with the aim of offering an innovative product that was previously unimaginable. The Indian market is a place where we value hands-on engagement and design-led thinking, which will be the store that invites curiosity, tells our brand story clearly; create an environment for future launches, collaborations and community focused experiences. ” , ‘I’m sure it is worth reading.