Inside Nothings First India Store: Why Carl Pei is Betting on Rawness Over Retail Norms

The chapter of a brand that initially operated online-only only retail store was the first in Bengaluru, India, outside London where Nothing launched its first retail shop. Talking about it, The Nothing Store Bengaluru has its own blueprint for offline success in India and we sat down with nothing CEO Carl Pei ahead of the store’s official launch.

It’s not the most important thing to chase sales, so nothing isn’tchasing sales,” Pei stressed. And whether people are using the space or not is it a . Indiranagar, Bengaluru is the first flagship store in India for Nothing’s brand new slogan sloganer. Similarly the company has confirmed that it will be opening stores in New York City and Tokyo after India opened its own . The first shop for Nothing’s is in London, where s don’t know. It is over 5,000 square feet and contains everything from Nothing to CMF products and merchandise.

On the Indian Market and Retail Strategy

Speaking about the fact that India has one of The biggest markets for What is One of the largest markets in the world, Pei said. Many of our users are here, and in India most of the users belong to Bangalore. So it’s just natural that we started here, so I was a . Paraphrasing ‘It is an important part of my life to be paraphrased.

Pei said further on the Indian government’s support for the industry, “The government is clearly committed to making India a center of consumer tech sector.” That’s a great step forward for . In a phrase, “India has all the right types very strong domestic market, growth here, organisations looking in India.” He said ‘Although s are in the line, “

He said on the question “We are certainly investing more and better in this ecosystem here, as we have been asked about future investment plans & more stores in India.” This store is another example of that proof, as it proves to . We’re a sign of our seriousness about the market, as we have heard that s are in fact very recently. ‘A ,’ said.

Speaking at Touching upon Nothing’s retail strategy going forward, Pei said ‘Offline stores are not just for sale but also for brand reach and trust. I should know that these people are here if you have something wrong with your product. That means that you’re serious,’ it says. ‘A ,’ said.

In highlights of Bengaluru store he said, “It was not the idea that we just made another store. Is it important to share what people are doing with a space are they taking photos and not just the pure P&L financials of the store? The , “It’s a great deal of fun.”

Given that many brands have launched physical stores in India recently, talking about what channel will be more important for brands to understand, he said “Long term is normalise all businesses; whatever the best user experience would always win. It will be a mix of online and offline for any brand here. He said ‘Although s are in the line, “

Store

In reimagining the Tech Store Experience Talking about Apple’s beginning of something that people just copied, Pei explained “After Apple made iPhones, everyone just copyped Apple.” That’s a bit of nonsense for 20 years, and it was really boring again. The idea that when we came up with our new store ideas, it was the thought that maybe sales aren’t really what matters most to us – or not. And whether people are using the space or not is it a . ‘A ,’ said.

The store is more like a symbol of the brand,’ he stressed in. Our R&D process and our factory are a source of inspiration for us to do so much. A conveyor belt is a example of . For example, when the user buys a product, they can exit the conveyor belt as if this is the last leg of factory. , “It’s a phrase that says.

Touching upon CMF and the brand’s evolution, he said “The success of Nothing and CFM in India is probably because people are looking for more aspirational brands. This is a pure value for money, and people are gradually walking away from this . , “It’s a phrase that says.

When asked what’s next, he said “Things we do today are just 18 months from now so we should be patient. It is a one and – half year old thing we’re seeing today that are ideas from at least one of the things we see. He said ‘Although s are in the line, “

On AI and Why Nothing is Skipping the Foldable Trend

Pei responded to the question “I think 2028, that’s when we’re going to see some real user experience breakthroughs” on being asked if AI is more than a buzzword in 2026 and whether we will have any breakthrough? Nice just incremental changes, but I think we will see a breakthrough in 2028. Like when the world went from feature phones to smartphones, it might be a moment in time like that. ‘A ,’ said.

He added ‘I think there needs to be a thinking of the operating system again on operating systems. This means that taking a standard icons-based locking home screen and adding intelligence to top of it is incremental. , “It’s a phrase that says.

Pei also said that Nothing never worked on foldables, “We never did foldablys.” We never believed in foldables, and we did not believe in s. Our users worldwide average age is 26 years old, compared to 24 in India. If you look at the people who buy the foldables, they’re 45 years of age.” I don’t even have a cut in my life, personally, with . The , “It’s a great deal of fun.”

From Conveyor Belts to Content Studios: What’s Inside Nothing’s First India Store

The store is designed to represent the company’s Universe and based on the brand’recent R&D process and manufacturing roots rather than an average retail store look. One of the most notable features on the bottom floor in store, where goods are shipped to customers via a moving belt (the “final leg of factory” after manufacturing) is that it represents the final leg.

In the Nothing Store Bengaluru, visitors can see “metaphorical” R&D testing stations where they will be able to watch simulations of how products are stress tested (including a water jet for waterproofness), ‘US port tester that simulates hundreds of thousands of plug-ins and scratch test area’. A studio space dedicated to the Nothing community is not surprisingly located, where they shoot quality unboxing videos and social media content.

There is also a community lounge at the store with an . An upstairs space for community gatherings is designed to host a drink, hangout and engage with the brand.

Unique The storefront features a giant metal “Fly” display, part of the brand’s signature insect-themed imagery since its inception and has become an icon for the store. At the launch, 2025 Royal Challengers Bengaluru merchandise are being displayed in the store to celebrate their title sponsorship.