Meta’s Adam Mosseri to Hand Over Day-to-Day Responsibilities of Threads to Gen AI Executive: Report

Threads is heating up the social media race! The buzz is real: Threads, with a combined 115.1 million daily active users (DAUs) on Android and iOS, is breathing down X’s (formerly Twitter) neck. While X struggles with a 15.2% year-over-year DAU decline, landing them at 132 million, Threads is surging. In a strategic move signaling confidence in the platform’s trajectory, Instagram’s Adam Mosseri is reportedly handing the Threads reins to Meta’s Connor Hayes. All eyes are on whether Threads can maintain this momentum and truly challenge X’s dominance.

Meta’s internal executive movement

Meta shakes up Threads leadership, tapping Hayes to steer the ship. Axios reports that Hayes is the new Head of Threads, succeeding Mosseri, who’s been juggling Instagram since 2018. The memo signals a renewed focus on the app, handing Hayes the reins for day-to-day operations.

Instagram’s Adam Mosseri is betting big on Threads. A dedicated leader is now at the helm, signaling a new chapter for the app. As Mosseri stated in a memo, Threads’ evolution demands singular focus. Enter the newly appointed Head of Threads, Hayes, slated to take charge by mid-September. Hayes reports directly to Mosseri, becoming the central figure for Threads’ product managers, engineers, designers, and researchers. Interestingly, Threads’ data engineers will maintain a separate reporting line to Brad Ruderman, Meta’s Senior Director of Data Engineering, highlighting the crucial role of data insights in Threads’ future.

Two years after its explosive debut as a Twitter (now X) challenger, Meta’s Threads is signaling a new chapter. The microblogging platform is now under the leadership of a seasoned Meta executive, a veteran known for steering the company’s diverse product portfolio. Is this a sign that Meta is ready to crank up the heat on the microblogging scene and finally take on Musk?

From Meta’s Generative AI labs to Threads’ command center: That’s the path Chris Hayes is blazing. After two years steering Meta’s AI product vision as VP, Hayes now takes the reins at Threads. The move hints at a future where generative AI isn’t just a back-end tool, but a core ingredient in the Threads experience. Get ready for AI-powered social, because Hayes’ arrival suggests it’s coming soon.

Threads, Meta’s upstart microblogging platform, is nipping at X’s heels, and the race is getting interesting. Forget sluggish growth; Threads is exploding. TechCrunch reports a staggering 127.8% year-over-year surge in daily active users (DAUs), hitting a massive 115.1 million across iOS and Android. Meanwhile, X, the once-undisputed king, saw its DAUs dip by 15.2%, landing at 132 million. X still holds the lead, but the gap is shrinking fast. Considering Threads is only two years old, this meteoric rise suggests a major power shift could be on the horizon. The microblogging battleground is heating up.

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