EA Says It Wont Raise Prices of Its Games to $80 At This Stage
EA won’t jump on the $80 bandwagon. For now. While some publishers are testing the waters with a premium $80 price tag for their biggest games, Electronic Arts is holding firm. At least for the immediate future. Though they left the door open for potential price hikes down the road, EA confirmed they’re not planning any changes “at this stage.” This means the highly anticipated Battlefield 6, recently unveiled to the masses, should launch at the standard $70 price point. Whew!
EA Won’t Raise Prices of Its Games
During the company’s FY2026 first-quarter earnings call, the elephant in the room was addressed: the $80 price tag. EA CEO Andrew Wilson tackled the controversy head-on, stating the goal was to offer value to players through a spectrum of pricing models, from free-to-play experiences to premium, deluxe editions.
“For now, our prices are staying put. We believe our diverse product range already offers something for everyone’s budget,” Wilson stated, addressing pricing concerns during the call’s Q&A.
“From free-to-play to deluxe editions, our pricing strategy is about giving every player the best possible deal, no matter their budget. We’re always exploring new ways to offer incredible value through flexible pricing, but don’t expect any sudden surprises – just a continued commitment to getting you the most bang for your buck.”
Electronic Arts’ financial outlook remains steady, according to CFO Stuart Canfield. He stated that current fiscal year projections and FY 2026 forecasts haven’t been influenced by any potential price adjustments, suggesting a strategic hold on pricing for now.
Battlefield 6 Pricing
Brace yourselves, soldiers! Battlefield 6 is locked and loaded for a FY2026 deployment, and intel suggests it’s sticking to the $70 price tag. Fresh off last week’s explosive reveal, EA’s gearing up to drop the multiplayer bomb on July 31st. Buckle up, because they’re calling this the most ambitious Battlefield ever.
“Forget a sequel, Battlefield is morphing into a sprawling, ever-evolving arena. Wilson revealed on the earnings call that the next installment isn’t just Battlefield 6; it’s a platform, fueled by significant investment, poised to redefine the franchise.”
“This isn’t just a game; it’s a Battlefield revolution. We’ve poured more into this than any previous title, transforming it into a living platform. Get ready. In just 48 hours, the battle lines will be drawn, and you’ll witness the culmination of four years of intense development across four studios. Prepare for a whole new war.”
Nintendo’s $80 “Mario Kart World” ignited a price war this June, prompting EA to weigh in on the escalating cost of gaming. Microsoft initially joined the fray, announcing a price hike to $80 for select titles this holiday season. Gamers braced for impact, but in a surprising twist, Xbox backpedaled last week. The Outer Worlds 2, and other holiday 2025 releases, will stick to a more familiar price point, leaving players wondering: Is this just a temporary ceasefire in the battle for your wallet?
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