Take-Two Reaffirms GTA 6 Launch Date Says Rockstar Will Begin Marketing Push This Summer

The most popular Rockstar Games open-world crime title Grand Theft Auto 6 is on the verge of launching November 19, 2026, Take-Two Interactive has confirmed that it will be an official launch for its next year’s release. In a quarterly earnings call Tuesday, the Rockstar parent said it’s confident that the game will be released on its own schedule. Take-Two said that Rockstar will begin launching the launch marketing cycle for GTA 6 this summer, Crucially, taking off from its launch campaign.

But last month, Bloomberg’s Jason Schreier said that “the game is not content full,” citing fears of GTA 6 being delayed for the third time. The journalist, however, said that the November 19, 2026, release date locked in after Rockstar slammed down the game for a second time in November 2025, felt “a little more real” and “solid” than before.”

The game was launched on Tuesday, and Take-Two doubled down on GTA 6’s planned release date at its third-quarter FY 2026 earnings call that it was expecting record net bookings in fiscal 2027. In fact, it is hoped that the Grand Theft Auto 6 launch will help its business to achieve a “new financial baseline” for its company.

With momentum in many of our businesses, and the upcoming release of Grand Theft Auto VI on November 19th, we continue to project record levels of Net Bookings in Fiscal 2027 which we think will set us on a new financial model for our business, lead to increased profitability; further balance sheet strength and flexibility” Take-Two CEO Strauss Zelnick said in the company’s earnings release.

GTA 6 Launch Marketing to Begin ‘This Summer’

The Rockstar Games have not released official GTA 6 updates, but fans are speculating that another delay could be imminent even though the launch date for has been fixed. The studio, which has long defended its cards close to the chest of GTA 6, has not released new details about GTR 6 since it launched the game’s second trailer last May. That’s going to change this summer when the developer begins marketing push ahead of game launch, Take-Two said.

In the earnings call, Zelnick said ‘We have been very confident as we approach Fiscal 2027 – which promises to be groundbreaking for Take-Two and the entire entertainment industry led by the November 19th release of Grand Theft Auto VI with Rockstar’s launch marketing set to begin this Summer.

So, that means we’ll likely have a 3rd trailer and gameplay for GTA 6 as early as June — which is the start of summer season in US. A November release date is also confirmed in the confirmation on Rockstar’s marketing plans for GTA 6; the developer has long argued that details about its games are more detailed than when it was launched.

NBA 2K26 has sold 8 million copies, Take-Two announced
Photo Credit: 2K Games

T2 Reports Strong Q3, NBA 2K26 Sells 8 Million Units

Another $1 was also reported by Take-Two as a . In Q3 FY 2026, net bookings for Q3, 76 billion totaled 31, 2025, up from the company’s guidance range, with a total of 66 billion. The company’s success was driven by the performances of NBA 2K26, GrandTheft Auto Online and grand Thethon auto V as well as other titles. Zelnick said NBA 2K26 had sold more than 8 million copies so far and was expected to generate record net bookings and recurrent consumer spending in NBA2K franchise history.

Take-Two’s spin money is still being tipped by GTA Online, and since its launch in 2013, GTO 5 has sold 225 million units. Take-Two also revised its cumulative FY 2026 net bookings, which are now expected to be $6. From 65 to 6 per cent, s. The company’s earnings release released 7 billion a.k.a, according to its statement in its earnings announcement.

After a series of leaks, Grand Theft Auto 6 was given its first trailer in December 2023. A 2025 launch window was arranged by Rockstar at the time and took-Two narrowed down to just under 225, when Rock Star set up a drop of 20 25. GTA 6 was pushed to May 26, 2026 in may 2025, and November 19, 2027 by a second delay in November 20 25. PS5 and Xbox Series S/X will be the game’s launch for .

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