Walmart-Backed Flipkart Turns to Videos and Livestream to Woo Indian Online Shoppers
Walmart’s Flipkart is turning smartphone-glued Gen Z into loyal shoppers with a secret weapon: addictive social videos and live streams.
Flipkart is betting big on video, with senior director Neha Agrahari telling Bloomberg News that showcasing and selling products through video is now a leading strategy for the e-commerce giant.
Forget static product pages. Flipkart is betting big on video to conquer India’s booming e-commerce battleground. In a nation teeming with 650 million smartphone users – where a staggering 270 million already shop online – Flipkart aims to outmaneuver giants like Amazon and Reliance. Why video? Because in this mobile-first market, soon to be the world’ssecond-largeste-retail hub, seeing is believing… and buying.
Flipkart’s video commerce is exploding. In the first half of 2025, a staggering 200 million shoppers ditched static product pages for dynamic video experiences – nearly triple the 75 million users from the previous year. Forget window shopping, now it’s video shopping on India’s e-commerce giant.
Forget endless scrolling! Shoppers, especially Gen Z, are hitting “play” on a whole new way to buy. Agrahari points to video commerce as the future, and the stats back it up: two-thirds of young shoppers now favor video over static product pages. What’s more, this revolution is booming beyond the metros, with 65% of video shopping engagement exploding from India’s smaller cities.
The company’s app transformed into a vibrant video hub a year and a half ago, showcasing sunscreens, gadgets, and more. Imagine live Q&As where customers grill influencers about the latest products – that’s the interactive experience now at shoppers’ fingertips.
Flipkart is diving headfirst into live video commerce, mirroring a strategy already blazing trails in China and across Asia. They’re joining the ranks of Indian players like Meesho, backed by SoftBank Group, in betting big on the power of real-time selling. Think digital infomercials amped up for the 21st century, with influencers pitching everything from the perfect shade of lipstick to the protein powder that unlocks your inner athlete. The future of retail might just be live.
Forget static product pages. Video is now the undisputed king of e-commerce, transforming fashion, beauty, personal care, and home decor into vibrant, shoppable experiences. According to Agrahari, this visual revolution is fueling sales, and the next frontier? Electrifying electronics and pumping up fitness with compelling video content.
To empower India’s burgeoning creator economy, the platform is planting physical roots with state-of-the-art studios in Gurugram, Mumbai, and Bengaluru. Imagine video creators effortlessly transitioning from concept to captivating content, all within a space designed for seamless shooting and editing, according to Agrahari. These studios promise to be innovation hubs, fueling the next generation of Indian storytelling.
Daily livestream views explode, proving our strategy’s a hit! Engagement’s skyrocketed an astounding 17x year-over-year, reports Agrahari. What’s fueling this meteoric rise? Think vibrant product demos that ditch the talk and embrace theshow. We’re talking t-shirts taking the plunge to prove colorfastness and kitchen appliances facing off against culinary chaos – all live, all real, all gripping.
“Stress tests” aren’t just surviving livestreams – they’re stealing the show. Viewers are hooked, craving more carnage. “We’re even willing to sacrifice a smartphone,” she confessed, “just to prove its mettle. The audience eats it up!”
© 2025 Bloomberg LP
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
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